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MILWAUKEESeaboard Foods, the second-largest U.S. pork producer and part of the Fortune 500 company Seaboard Corporation, has selected Bader Rutter to increase its brand presence with marketing, communication and strategic development. Seaboard Foods’ consumer-facing brand is Prairie Fresh®, known for high-quality and mouthwatering pork. Bader Rutter will lead both business and consumer-oriented strategic initiatives from its Chicago office, utilizing the agency’s full array of advertising, digital and social media, branding and design capabilities.

With a rich history in agriculture, Bader Rutter knows the food production system. Their approach stood apart because they understand the complexities of our business and offered the right team, the right size and the right chemistry,” said Kevin Smith, vice president of sales and marketing, Seaboard Foods.

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